A gallant reader has been chasing up The Blogger’s story about the misspelled advert placed in The Evening Cancer by the LEA. Here’s what they say:
[Eventually a] . . . reply, from none other than the Director of Education herself, trying to explain away the situation re: misspelling ‘Brunel’ in a paid-for ad in the Evil Post and also trying to explain the non-response to emails sent to the address they requested we send responses to.
So, you’re on £140k a year as Director, you set up a new email address, advertise it in an expensive brochure that you circulate to your target audience of parents to convince them the schools are worth attending. But you don’t bother to actually make sure the f££££ing email address works and receives emails! So you have to personally reply to people apologising for the mess-up as well as trying explain away why it is that you can’t spell ‘Brunel’.
You even mention that you’re appointing a new Communications Officer (even though you know you already have at least one and that you sacked the last one in a highly dubious, possibly illegal, way because he was set up to take the fall when a Cabinet councillor left his email account access open 24/7 for every council employee to read, write and delete . . .)
But what you forget is that your own email reply (below) will come under close scrutiny so you don’t use a spellchecker – either that or else you genuinely can’t f£££ing well spell ‘occurred’!! Oh, and you don’t bother to punctuate your paragraphs either (see below for all)
You or I would face the music and be held to account. Heather Tomlinson? Pass another canape, luv . . .
And here’s that email exchange in full:
> Date: Thu, 13 Sep 2007 08:36:52 +0100
> From: xxxx
> To: parentsandcarers@bristol.gov.uk
> Subject: Academy
I imagine I am exactly the type of parent that you wish to ‘win over’ to send my child to a Bristol state secondary school instead of sending them out of town as so many of my neighbours do.
Misspelling words such as ‘Brunel’ in your recent Evening Post advertisement is hardly going to inspire confidence and I wonder how such a terrible mistake could have happened?
I do really want to support the state system in my home City but find it increasingly hard to do so when I read this type of thing. Nonetheless I plan to attend at least one Open Evening and remain to be won over.
xxxx
> Date: Mon, 1 Oct 2007 08:13
> From: xxxx
> To: nick.gurney@bristol.gov.uk
> Subject: Academy
Dear Mr Gurney
I sent the attached email to the address which is advertised on the front page of the Council’s education web site on 13 September but have yet to receive a reply or even an acknowledgement. I wonder if there is a reason for this and would be grateful if you would look into this for me and, if possible, arrange for a reply to be sent?
xxxx
> Date: Mon, 1 Oct 2007 10:23:37 +0100
> From: nick.gurney@bristol.gov.uk
> To: xxxx
> Subject: Re: FW: Academy
Dear Mr xxxx,
Many thanks.We’ll get back to you soon.
Yours sincerely,
Nick Gurney
————————————————————
N B J Gurney
Chief Executive
Bristol City Council
Room 212, Council House
College Green
Bristol BS1 5TR
Tel: 0117 922 4888
Fax: 0117 922 4877
Email: nick.gurney@bristol.gov.uk
> Date: Wed, 10 Oct 2007 16:34:12 +0100
> From: xxxx
> To: “Nick Gurney” <nick.gurney@bristol.gov.uk>
> Subject: RE: Academy
Dear Nick Gurney
Thank you for your email [above], in response to mine, further [above]. It is nearly 4 weeks since I wrote my email to the address published in the council’s glossy booklet about schools and despite your assurance as chief executive about getting back to me soon I have still not heard anything back, which is very very disappointing.
When can I expect to get a reply do you think?
xxxx
> Date: Fri, 12 Oct 2007 15:21:03 +0100
> From: heather.tomlinson@bristol.gov.uk
> To: xxxx
> Subject: Academy
Dear Mr xxxxxxx
First of all I hope you can accept our sincere apologies for not responding earlier. The new email address we developed during the summer had some initial technical teething problems which resulted in a delay to us receiving emails for some time. I am glad to say that those problems are now resolved and we are now welcoming regular emails from Bristol families
Since receiving your comments regarding the advert in the Evening Post I have been trying to identify how such a spelling mistake could have occured and have found a loophole in our editing processes. The design was put together by the in-house Corporate Design team and, as their customer, it was our responsibility to proof read the document. The proof reading service is an expensive one so we choose to take on that responsibility via the team that are placing the advertisement. In this case the misspelling of such a key ‘Bristol’ word such as Brunel was unfortunately missed by our admissions team and for that we very much apologise. As a result of your justifiable concerns, we are communicating with all managers involved in advertising with a view to ensuring that they ask a colleague who is independent of the writing of the text to proof read and sign off the final draft.
I fully understand the concerns you have raised and wish to assure you that we place a very high emphasis on quality and accuracy in all communications and materials. A new appointment is planned for a Strategic Communications Officer which will further strengthen our practice
I do hope your experience at the Open Evening you planned to attend was a good one and would be very pleased to receive any feedback you feel appropriate
Thank you for taking the time to contact us
Speaks for itself doesn’t it?