Developers Urban Splash are being very coy about where their new luxury ‘Lake Shore’ residential development actually is.
The site of the former Imperial Tobacco factory, nestled charmingly between a dual carriageway and some out-of-town retail sheds, is usually described as being in Hartcliffe although it’s also very near to Hengrove and maybe even Whitchurch.
You’d not know this from the copious advertising the developers have plastered across Bristol recently though. Their preferred euphemism for the development’s whereabouts is “fifteen minutes south of Bristol City Centre”. What are Urban Splash trying to hide?
Nearby residents, meanwhile, are beginning to pick up on the marketing techniques at work here and are becoming concerned about what may be coming their way. Afterall the original Imperial factory, just a generation ago, was sold as a big business, long term “investment” in the area and look how that turned out. Here’s what a resident said to The Cancer recently:
I think it’s great that this site has finally been developed. However, what are the developers doing regarding offering locals (say, currently living within 3 miles of the site) the opportunity to buy any of the apartments? I think it’s great that prices are starting at under £100K but can see these being snapped up by investors and those who are first time buyers etc being left out of luck.