News just in.
Bristol’s most pompous man, architect George Ferguson, has called in a firm of upmarket image consultants to undertake a drastic personal rebranding exercise for him.
The aim is to help “detoxify the brand”; “recalibrate the public profile” and “reimagine the media role” after a year of appalling adverse publicity, largely related to his role in the so-called ‘Red Trousergate‘ scandal.
Our man in the Tobbacco Factory last night conveniently overheard George engaged in deep conversation with a couple of swanky marketing PR executive consultants from London for over two hours.
And the Bristol Blogger can now reveal that George will be dropping his red trousers immediately!
“Green trousers will better focus your outstanding green credentials in the public mind and in the marketplace,” George was told.
“Red is too Stalinist.Too combative. People think you’re an egomaniac, possibly with control freak tendencies.
“You need to soften your image to something a bit more folksy. Think Hugh Fearnley-Whittingstall. Everyone loves him. Have you ever considered growing a beard and spending more time in the woods with rare fungi?”
George was heard to reply, “As the leading exemplar of sustainability in this green capital, an international icon of green best practice and an all round low carbon electric car kinda guy, you’re absolutely right. It makes perfect sense for my legwear to be green.”
The Bristol Blogger can reveal George will be sporting his first pair of green trousers – likely to be 4-wale, extra thick corduroy designer hipsters in asparagus green from Bristol Harvey Nicks – at the Tobbacco Factory this morning.
The first person to send in a photo gets a can of Stella.