It’s rumoured that Ordinary Dave’s hand-picked crew of Eton schoolmates over at Tory Party Central Office are planning a huge advertising campaign “to neutralise Labour claims that Mr Cameron has no substance and does not believe in anything.”
Good idea boys. Use the techniques that have managed to convince us all that Coke makes you happy, McDonald’s is good for you and Shell UK is good for the environment. Sounds like Dave’s on to another winner…
This article also appears on the Bash the Rich blog.