“Fifteen minutes south” (press call remix)

Lake Shore - Urban Splash

Must be Urban Splash’s press call week for their ‘Lake Shore’ development in Hartcliffe (Blogger passim).

Wednesday saw Venue – still pluckily keeping that editorial fashionably offline – rather unconvincingly claiming that the flats, priced between £100k and £200k, could these days be classed as “affordable”.

Not in South Bristol they couldn’t when average household income would put even the cheapest of these flats beyond the reach of most people (unless they want to get one of those excellent Northern Rock sub-prime mortgages).

There was more in The Cancer today too with the paper claiming in a headline: “1,000 show interest in living at old Imperial site”.

That’s very unlikely indeed. 1,000 people may well have expressed an interest to Urban Splash in buying a flat on the site. But how many of these people are investors looking to make a fast buck in the buy-to-let market (with, no doubt, one of those excellent Paragon sub-prime investment mortgages) and have no intention of living there?

If the other developments of flats and apartments in Bristol are anything to go by then the answer is about 95%. Which means, maybe, 50 people might have expressed an interest in actually living there.

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2 Responses to “Fifteen minutes south” (press call remix)

  1. BristleKRS says:

    BBC News Bristol is hot off the blocks, a mere week after you last mentioned this!

    Developers Urban Splash said the project would be “kind to the environment”, with plans for residents to use electric cars.

    A spokesman said: “These are exciting times for south Bristol.”

    One wonders if some newsroom bod is angling for a cushy private sector PR job 😉

  2. thebristolblogger says:

    More brilliant journalism from the local BBC here. They seem to have completely ignored the fact that Urban Splash are a large property development firm trying to sell high-end properties to investors for big profits in favour of printing some obvious PR/marketing greenwash straight from the company.
    BBC journalism – it’s the best in the world apparently!

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